Built in Sydney, for real estate.
Propic was founded in 2019 to change how real estate works with artificial intelligence. Today we are Australia’s leading provider of data solutions and conversational AI for real-estate agencies.
Judgment, trust, relationships, the moment that actually decides something — those stay human. Everything around them — the chasing, the matching, the following up, the hundred and fifty steps nobody ever chose to do — runs itself.
To help businesses streamline their operations, improve efficiency and provide better customer experiences through the power of AI.
The people behind it
Jeffrey Gray
Founded Propic in 2019 after C-level roles at Domain and Dexar Group. Leads a team of about 30 from Sydney.
Peter Hutchison
Thirty years in business management and technology across global enterprises.
Patrick Hill
Founder and CEO of Property Realm, acquired by Propic in May 2022.
Ryan Campbell
Twenty-five years with major Australian real-estate franchises and a thought leader in digital transformation.
James McGregor
James’ career has focussed on sales, marketing and partnerships within the property technology, retail and media sectors for the last 20+ years.
Drew McTavish
A seasoned professional with over 25 years of experience in real estate, technology and marketing.
Sonia Smith
An experienced business and operations manager, with a long history in real estate across sales, negotiation, property management systems and marketing strategy.
News and insight.
Why First Party Property Data Matters: A Perspective for Real Estate Business Owners
Artificial intelligence is fundamentally transforming the real estate sector. While the most visible advances often attract headlines, the most important changes are occurring much deeper behind the scenes. The real transformation is structural.
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Propic Wins 'AI Innovator - Real Estate' Award at the 2025 Australian AI Awards
Australian proptech leader Propic has been named the winner of the AI Innovator – Real Estate category at the 2025 Australian AI Awards, recognising its groundbreaking use of artificial intelligence to transform how real estate agencies operate, scale, and connect with customers.
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Propic Launches World-First Conversational Voice AI for Real Estate Listings
Propic has unveiled groundbreaking new features in its AI-powered platform Claire, marking a significant leap forward for voice-driven property experiences.
Read it →The quickest way to understand Propic is to ask Claire.
She will tell you what she does, where she helps and where she doesn’t — then book you forty-five minutes with our team.