Nurture

Today’s buyer is tomorrow’s vendor.

Claire follows up every buyer at the right moments, from the first enquiry to long after settlement, by email and two-way SMS in your brand. The relationship is still warm when they are ready to sell.

Already at work
80%of buyers are also sellers
2.9Mconversations Claire has had for Australian agencies

Updated daily · as at 13 October 2026

From first enquiry to long after settlement.

From first enquiry to long after settlement, in your brand.

01 · Enquiry

Followed up, every time

Whether or not the agent had time.

Enquiry follow-up
Timing set by your office
02 · Open home

Every attendee contacted

Not just the memorable ones.

Open home follow-up
Sent Sat 11:32am
03 · Offer accepted

Your finance partner, offered

Your other services, offered every time.

A buyer who needs finance
Offered
04 · Unconditional

The right message at each step

Driven by the status in your CRM.

Contract unconditional
Status from your CRM
05 · Settlement

Claim your home

A personalised page for the home they now own.

14 Kestrel Cres
Claimed
06 · And after

Today’s buyer, tomorrow’s vendor

In touch when most agencies go quiet.

Buyers who are also sellers
80%

An example. The address and the times are invented; 80% of buyers are also sellers.

The difference

Most agencies go quiet after settlement.

That is when the next listing starts, and Claire keeps your agency in touch through those months.

How Claire keeps in touch.

Driven by the status in your CRM, so it follows the buyer as they move.

  1. After an enquiry

    Follow-up goes out by email or two-way SMS, at the time your office sets.

  2. After an open home

    Every attendee is contacted, not just the memorable ones, whether or not the agent had time.

  3. When an offer is accepted

    Your other services are offered along the way: up to two, such as property management and finance.

  4. When the contract goes unconditional

    The right message for that step, in your brand, from templates you can edit.

  5. At settlement

    The new owner is invited to claim their home: a free, personalised page with its value, market activity and recent local sales.

  6. And after

    When someone claims their home, the agent is told straight away. That is a reason to call that is not cold.

One relationship. Two reasons to keep it.

01

For business owners

Every buyer followed up, whether or not the agent had time. Property management and finance offered every time, not only when someone remembers.

02

For agents

The follow-up is done. You make the calls that matter, and you are told the moment an owner claims their home.

Just some of the brands that trust Claire.

Jellis Craig
McGrath
Stone
Place
Nelson Alexander
Woodards
Morton
Hive

and +55 more

Other agencies using Claire include Abercrombys, Alex Pitsis Group (APG), All Properties Group, Barnett Real Estate, Barry Plant, Belle Property, Bombay Real Estate, Brava Residential, Broadhurst, Caroline Brown Property, Code, Crafted Property, eXp Realty, Felix Reitano Real Estate, Garry Jones Homes, george brand, Harcourts, Harwood, Hayman Partners, Hennessy Real Estate, Hillsea.com Real Estate, Integrity, James Avenue, K&D Properties, Keyes & Co Property, Kim Jones & Co, Laing + Simmons, LJ Hooker, Marriott Lane, Martinuzzi Property Group (MPG), McNeice, MK Real Estate, Movable, Multi Dynamic, Nic & North, Palm House Property, Pilgrim, Professionals, Raine & Horne, Ray White, RE/MAX Edge, Reddy G Real Estate, Richard Matthews Real Estate, Richardson & Wrench, Sale Street, SMART Real Estate, Soul, Stoke, Suburbia, Sydney Realty Centre, View, Vivid Property, Wolf.

Questions we get asked.

When does Claire follow up?

At the moments that matter: after an enquiry, after an open for inspection, when an offer is accepted, when the contract goes unconditional, and at settlement. It is driven by the status in your CRM, so it follows the buyer as they move through the process.

Can we control the timing and the wording?

Yes. The office sets how long after each event a message goes out and can edit the template messages. Follow-up goes by email or two-way SMS, all in your brand.

Can Claire offer our other services?

Yes. Agencies can cross-sell up to two services, such as property management and finance. A buyer whose offer is accepted can be invited to talk to your finance partner, and someone who says they are investing can be offered a rental appraisal.

What is Claim your home?

A free, personalised page for the home someone owns or lives in, in your brand. It shows value, market activity, comparable sales and recent local sales, with a chat that answers questions about their property. When someone claims their home, the agent is told straight away.

Does it stop at settlement?

No. Claire’s nurture continues past settlement, which is when most agencies go quiet and when the next listing starts.

See how Claire keeps your buyers close.

Forty-five minutes, on your own listings. Or ask Claire about it right now.