01 · The photos
Uploaded as you do today
Photos and a floor plan, pushed from your CRM.
Photos and floor plan
Pushed from your CRM
Listing Ready
Every listing ready to go live, hours sooner.
Claire reads the photos and floor plan, writes the ad in your brand voice and sends it to the agent to review. Three to five hours saved on every listing, and the agent approves every word.
Already at work
3–5 hrssaved on every listing. Propic’s figure
60Kproperties Claire has supported, for sale and rent
Updated daily · as at 13 October 2026
From the photos to the published ad.
From the photos to the published ad, with the agent in control.
02 · What Claire sees
Features worth writing about
She reads every photo and finds what the copy may have missed.
Stone benchtopsNorth-facing deckWalk-in robeDouble vanity
03 · The ad
Written in your brand voice
A suggested description, emailed to the agent.
Headline and description
04 · Social
Ready for every channel
Versions for the portals, your website and social.
PortalWebsiteInstagramFacebookX
05 · The agent’s call
Nothing goes live on its own
Edit, approve and republish. Every version is kept.
Version 3
Approved by the agent
06 · The campaign
The listing talks
A QR code takes a buyer straight to Claire for that property.
Scan to ask Claire
An example. The address, the features and the version are invented.
The difference
Ad copy lands at the busiest point of a listing.
Claire has the first draft written by the time the photos are uploaded, and nothing is published until the agent has approved it.
How the ad gets written.
Nothing new to learn. It starts from what your team already does.
The agent uploads the photos
And a 2D floor plan if there is one, into your CRM as they do today, then pushes the listing to Claire.
Claire reads them
She finds the features worth writing about, including ones the copy may have missed.
The ad arrives by email
A suggested description in your brand voice, with social versions for Instagram, Facebook and X.
The agent edits and approves
In a web app that keeps every version, for two weeks from the day the listing is pushed.
It is published when they republish
The copy goes back into your CRM after review. Nothing goes live on its own.
The listing becomes conversational
The office gets a QR code for its marketing that takes a buyer straight to Claire for that property.
One job done. Two reasons to want it.
01
For business owners
Campaigns go live faster, without adding admin staff. The same quality in your brand voice whoever is writing, with a persona and templates for each brand or office.
02
For agents
The first draft is done when the photos are. Edit it, approve it and republish. You stay in control of every word.
Just some of the brands that trust Claire.
and +55 more
Other agencies using Claire include Abercrombys, Alex Pitsis Group (APG), All Properties Group, Barnett Real Estate, Barry Plant, Belle Property, Bombay Real Estate, Brava Residential, Broadhurst, Caroline Brown Property, Code, Crafted Property, eXp Realty, Felix Reitano Real Estate, Garry Jones Homes, george brand, Harcourts, Harwood, Hayman Partners, Hennessy Real Estate, Hillsea.com Real Estate, Integrity, James Avenue, K&D Properties, Keyes & Co Property, Kim Jones & Co, Laing + Simmons, LJ Hooker, Marriott Lane, Martinuzzi Property Group (MPG), McNeice, MK Real Estate, Movable, Multi Dynamic, Nic & North, Palm House Property, Pilgrim, Professionals, Raine & Horne, Ray White, RE/MAX Edge, Reddy G Real Estate, Richard Matthews Real Estate, Richardson & Wrench, Sale Street, SMART Real Estate, Soul, Stoke, Suburbia, Sydney Realty Centre, View, Vivid Property, Wolf.
Questions we get asked.
What does Claire need to write the ad?
The listing’s photos and, if you have one, a 2D floor plan. Upload them to your CRM as you do today and push the listing to Claire. She reads the photos, finds features the copy may have missed, and emails the agent a suggested description.
Does anything get published automatically?
No. The email links to a web app where the agent can edit the copy, and it keeps versions. The copy goes back into the CRM after the agent has reviewed it, and it is only published when the agent republishes the listing.
How does Claire write in our brand voice?
A brand or agency persona and templates keep the output consistent whoever is writing, and the format can be set to each office’s preferred style and channel.
Can it write for social media as well?
Yes. Alongside the listing description, Claire can return social versions, for example for Instagram, Facebook and X.
How long can the agent keep editing?
The editing window is open for two weeks from the date the listing is pushed to Claire.
See Claire write the ad for one of your listings.
Forty-five minutes, on your own stock. Or ask Claire about it right now.